All of Steve Sando's (founder and CEO of Rancho Gordon) agricultural pursuits have been driven by a passion for cooking and a frustration with the limited availability of certain ingredients—particularly those native to the Americas. One of the qualities that initially drew him to beans was their indigenous origin. To him, these native ingredients should be familiar, if not commonplace. As American cuisine continues to reinvent itself, they hope to see ingredients, traditions, and recipes from both North and South America play a larger role in that evolution. They love the concept of “The Americas” and believe it is just as essential as the European heritage many people share.