Do/Purpose
Why brands with a purpose do better and matter more.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
- Foreword by Sophie Bambuck, Chief Marketing Officer of The North Face.
- Insights on how to build a purpose-driven company
- Tips for shaping a team that lasts
160 pages.
David Hieatt
David Hieatt is widely regarded as a marketing innovator. After departing from Saatchi, he grew howies into one of the most influential active sports brands of recent times. Following its sale to Timberland, he co-founded The DO Lectures, recognized by The Guardian as one of the top ten ideas festivals worldwide. More recently, he launched Hiut Denim in his hometown of Cardigan, West Wales—a place once home to Britain’s largest jeans factory—with the goal of restoring jobs for 400 people. In 2024, Hiut Denim was featured on BBC2's Inside the Factory. David enjoys a passionate online following and has spoken at leading companies such as Apple, Google, and Red Bull.