Restaurants that serve phở often lean into names with numbers: Pho 54, Pho 68, Pho 75, Pho 79. Some choose their numbers out of convenience, displaying the digits of an address or nearby road. Others draw inspiration from a personal connection, a historically meaningful year, or superstitions about luck. This risograph-printed book documents these restaurants numbered 1 through 100. Images sourced from Google Maps Street View.

Edition of 100.

Four color risograph print, perfect bound, self-published at the SVA RisoLAB

• 108 pgs, 17.7 × 12.6 cm, Softcover, 2024
• Author: Alex Cheung